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People lead busy lives – it seems the more technology allows us to do, the less time there is to do it!  So common sense tells us that if we want something to be heard, let people consume it when they have time to do so. If you have a website then its a simple enough process to make available a series of downloads (and there are different formats available to choose from – see below) for people to consume in the way that suits them.  We live in a 24 hour we never close world so by embracing this fact, you can give your customers what they want when they want it.

Podcasts

Podcast is a word originally derived from the Apple iPod & Broadcast which has become a byword for a down-loadable file which can contain audio content including words and music. You might class an audio book in this category. Podcasts and other pre-recorded media are ideal for busy people like sales reps, busy parents or joggers. It allows your customers to use and digest the information you have available to them at the best time for them. Even if that’s 3am – it doesn’t matter.

RSS Feeds

An RSS feed is an automated stream of information (web feed) which will update publish published work like blog entries, news, audio, and video and podcasts. You subscribes to a feed by clicking an RSS icon in a browser that initiates the subscription process. Once subscribed, you will receive publications as they become available. Ideal for people who want to keep on top the latest news or events.  There is no limit to the number of RSS feeds which you can subscribe to.
The kind of content delivered by a web feed is typically web-page content or links to web pages and other kinds of digital media (like podcasts). Anyone can have an RSS feed on their own website for their customers to link directly to their own computer.

Streaming Audio/Video

This is now a viable method of letting people see your video or listening to your audio on demand. Websites like You-Tube are great exponents of this (video) medium. The BBC i-Player and many others have endless opportunities to either listen again or listen live (online) to TV or radio programs. You can easily offer a streaming service to your customers. The only thing to consider is the cost of hosting your site.  Streaming takes bandwidth (your site will have a generous but finite bandwidth allowance in your hosting agreement) and streaming video could mean your hosting fees might rise.

For more information on bandwidth and hosting, please phone us on 01920 759001 or email using the contact form

Screen readers

A screen reader is a piece of software that interprets what is being displayed on the computer monitor. This interpretations then converted into sound by the program to help people with visual impairment (mainly) access your website. The general term for screen reader technology is assistive technology (AT)  and is useful to the blind, visually impaired, illiterate or  are also screen magnifiers available.

Accessibility

Screen reader software works best when it conforms to the W3.org accessibility standards. Whilst it is not a legal requirement for websites to conform to the accessibility standards, it makes good business sense NOT to alienate even a small section of your potential market by making your site less accessible that could be. Here is another good reason to look at your website regularly and consider a site refresh every 2 -3 years.

All of our websites, regardless of price or complexity, are designed to conform to the latest W3 standard.

For more information  visit www.w3.org

By | 2018-04-22T11:05:27+00:00 May 18th, 2014|Marketing|