What are responsive websites?

A responsive website will respond to the device it is being viewed on. This could be for example a mobile phone, a tablet (like an iPad), a computer or even a television.

How does it work?

The simplest way we can explain it is that the website will automatically adjust its layout and size to look its best depending on the device it is being viewed on.


Text size is easy to read regardless of how small the device may be

You website looks clean and well spaced out regardless of where it is being viewed.

No-more pinch to zoom antics when site is viewed on a small device.


Well the only one we could think of is, that if you don’t have a responsive site already making it responsive will cost some pennies to do so, but don’t worry, it doesn’t necessarily mean it will break the bank.

Why is it important?

There are two key points to consider

1. Google

As of the 21st April 2015 Google releases a new update to their ranking algorithms. Google will now be looking to see if a website is mobile friendly. If your site passes the test it will be rewarded with more visibility in the search engine compared to those sites that aren’t considered mobile friendly. If you value the search traffic Google provides your site, then you shouldn’t ignore this.

2. Your Visitors

“I’m not fussed about this, my visitors don’t use mobile phone and tablets” we hear you say, but the fact is a lot of research and surveys have been done by huge organisations including Google and Ofcom to provide reports on the usage and in the UK to date Tablets account for the highest percentage of usage for browsing the internet (followed by laptops, then smartphones)

At the end of 2014 Ofcom released a report with some useful stats about internet usage. Here are a few key results

  • 82% of households have internet access, 57% of this is via a mobile device.
  • Laptops, smartphones, games consoles and tablets are the top 4 devices owned in households.
  • Tablets are the most important device for internet usage.


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